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no suds
Why No Suds?

Because I suffer from severe chemical sensitivities, I decided to try your Liquid Laundry Soap. The first couple of times I used it, I kept adding more, wondering why there were no suds that other soaps and detergents create. However, I soon discovered that my clothes come out perfectly clean, when I use your recommended measurements. Without all those suds-making chemicals, this is a terrific product that I will gladly recommend to the most sensitive of people. Even your plastic bottle is safe for us, while others usually leach chemicals into the soap.

I highly recommend that you put a statement on your label, "This product does not contain the chemicals required to create suds."
– S.C., Alliston, Ontario